Adwire Journal

Publisher growth, sponsorship sales, and revenue operations — written by operators.

AllPublisher GrowthSponsorship SalesAdvertisingRevenue OperationsCase Studies

Renewals are a system, not a vibe

Why most publishers leave 40% of renewal revenue on the table — and the operating model that captures it.

Latest

A practical framework for setting newsletter, podcast, and event sponsorship rates based on CPM, CPA, and value-based logic.

What an independent publisher's revenue tech stack looks like today, and what's about to consolidate.

Inside the playbook: a tighter rate card, automated renewals, and a self-serve media kit.

The hidden cost of the spreadsheet sponsorship stack — and what to replace each tab with.

Five hundred sponsor conversations, condensed into seven things every advertiser wishes you'd do differently.