AAdwire

The Revenue OS independent publishers deserve

We're building Adwire because publishers should spend their time making things people love, not stitching together spreadsheets, PDFs, and seven SaaS tools.

Mission

Make every independent publisher a sustainable business.

Vision

The default operating system for the next decade of independent media.

Philosophy

Publisher-first. If it doesn't grow a publisher's revenue, we don't ship it.

Founder story

Why we started Adwire

We spent a decade working inside the revenue operations of newsletters, podcasts, and media companies. Every business — from a 5-person indie pub to a 200-person network — ran the same way: a sponsorship spreadsheet, a folder of PDFs, three different email threads, DocuSign, Stripe, and a Notion doc nobody trusts.

We watched publishers lose six- and seven-figure renewals because no one had a reminder set. We watched founders give up on advertising entirely because the operational cost was higher than the revenue. We watched advertisers become frustrated with a buying experience that felt like 2008.

Adwire is what we wished existed: an operating system that treats a publisher's revenue stack the way Stripe treats payments — boring, reliable, and built to compound.

Roadmap

Where we've been, where we're going

2024

Adwire founded. First newsletter publishers on private beta.

2025

Inventory, CRM, contracts, and payments shipped. 100+ publishers running revenue on Adwire.

2026

AI Revenue Advisor + Integrations Hub. Multi-property networks and associations onboarded.

Next

Public API, partner ecosystem, deeper renewals intelligence.

Team

The people building Adwire

JB
Jordan Bell
Co-founder & CEO

Former head of revenue at a top newsletter network.

SI
Sana Iqbal
Co-founder & CTO

Built ad-tech platforms at two media companies.

MR
Marcus Reed
Head of Product

Product at Stripe; obsessed with publisher workflows.

KO
Kira Okafor
Head of Design

Design lead from Linear and Attio.

BT
Ben Tanaka
Head of Customer

Ran sponsorships at a major podcast network.

LH
Lila Hartman
Engineering

Full-stack; previously at Notion.

Run your revenue on Adwire

Join the publishers building durable, independent media businesses.